I created a microsite targeted at San Diego Veterniarians.  We wanted to offer a collection of services which will be valuable to vets and  veterniary hospitals.  In that our services are offered from three different businesses, it seemed that the best way to offer these is on a microsite.

The advantages are:

-  Ease of making a simple website

-  Clarity of target market

-  Simple way to tell the benefit story

How we did it:

1)Select a target market.

2) Understand their needs

3) Develop the story and create the microsite.

We plan on driving traffic with targeted direct mail although the website was designed to be SEO friendly.

I’m curious to learn from other good marketers about how they use this technique.

Frequency..probably monthly initially as I’m quite busy with clients.

Why? I have mastered Joomla website creation and started on the path of offering Ninja websites as valuable tools for clients and my business.

My Linkedin network is now 1,300 first level contacts with 10MM 3rd level and that I understand the use and benefit to pretty well.

Facebook. OK I started it as a personal photo sharing site and have had old friends come out of the woodwork and reconnect (very fun). The business benefit outside the SEM benefit eludes me.

I think it is worthwhile developing more online material to assist my clients and prospects adjust to the new reality of marketing.

I’m late on this one but am starting now.

Craig

www.openspacesconsult.com